Portfolio

ABOUT ME

UI / UX / Graphic / Visual Designer, Conceptual Thinker, Brand Builder.


I'm a Toronto-based designer with a broad background in all elements of marketing from traditional advertising to interactive and user experience. Design is my passion, in my mind, it is important to have a good sense of vision in design. We are always confined by the rules and guidelines. It is an art to think outside the box and be creative within the corporate framework. Because the rules change constantly, we just need to trust and stick with our own instinct and vision.


I have a wide spectrum of interest and passion when it comes to art. From traditional fine art to digital art, I continually explore new mediums and avenues of artistic expression. Please feel free to check out my fine art gallery. I hope you fall in love with it. Thanks for visiting :)


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PROFESSIONAL EXPERIENCE

Strategic Creative Professional

Manage all visual design initiatives of OpenText CEO strategic campaigns and communications. Collaborate with internal partners across functions to delivering complex, highly visible and impactful programs supporting CEO thought leadership strategy. Setting the corporate visual standards and devise innovative ways to build storytelling design as well as product business development experience in the enterprise software sector.


Senior Creative Designer

Managed the IBM Information Management software brand on all creative initiatives for 7,000+ worldwide marketing and sales members. Developed conceptual design in visual representations to convey xIBM initiatives (400,000+ employees) for advancing the brand’s appearance. Provided creative support for largest annual conference attended by 13,000 clients and partners, generating high quality leads for business.


User Interface Designer

Designed highly functional UI for various applications and created visual product mock-up for investors and shareholders, contributing to investments of over $10M in direct R&D investment. Developed product prototype and personas for usage scenarios and usability studies. Re-designed corporate website interface to simplify and streamline content, enhancing user experience and producing significant traffic for generating sales.