I'm a Toronto-based designer with a broad background in all elements of marketing from traditional advertising to interactive and user experience. Design is my passion, in my mind, it is important to have a good sense of vision in design. We are always confined by the rules and guidelines. It is an art to think outside the box and be creative within the corporate framework. Because the rules change constantly, we just need to trust and stick with our own instinct and vision.
I have a wide spectrum of interest and passion when it comes to art. From traditional fine art to digital art, I continually explore new mediums and avenues of artistic expression. Please feel free to check out my fine art gallery. I hope you fall in love with it. Thanks for visiting :)
Manage all visual design initiatives of OpenText CEO strategic campaigns and communications. Collaborate with internal partners across functions to delivering complex, highly visible and impactful programs supporting CEO thought leadership strategy. Setting the corporate visual standards and devise innovative ways to build storytelling design as well as product business development experience in the enterprise software sector.
Managed the IBM Information Management software brand on all creative initiatives for 7,000+ worldwide marketing and sales members. Developed conceptual design in visual representations to convey xIBM initiatives (400,000+ employees) for advancing the brand’s appearance. Provided creative support for largest annual conference attended by 13,000 clients and partners, generating high quality leads for business.
Directed all creative deliverables in marketing and product branding. Worked directly with CEO to plan and execute stronger corporate identity and differentiating from competitors. Created style guides and standards for use promotional and collateral materials. Worked closely with development team to enhance all product UI applications, generating positive customer feedback for business.