I'm a Toronto-based designer with a broad background in all elements of marketing from traditional advertising to interactive and user experience. Design is my passion, in my mind, it is important to have a good sense of vision in design. We are always confined by the rules and guidelines. It is an art to think outside the box and be creative within the corporate framework. Because the rules change constantly, we just need to trust and stick with our own instinct and vision.
I have a wide spectrum of interest and passion when it comes to art. From traditional fine art to digital art, I continually explore new mediums and avenues of artistic expression. Please feel free to check out my fine art gallery. I hope you fall in love with it. Thanks for visiting :)
Manage internal and external CEO outreach campaigns and site leader communications. Liaising with sales, marketing and product specialists to delivering complex, highly visible and impactful programs supporting CEO for key CIO/customer meetings or speaking engagements. Setting the corporate visual standards for building infographics and storytelling design as well as product business development experience in the enterprise software sector.
Managed the IBM Information Management software brand on all creative initiatives for 7,000+ worldwide marketing and sales members. Developed conceptual design in visual representations to convey xIBM initiatives (400,000+ employees) for advancing the brand’s appearance. Provided creative support for largest annual conference attended by 13,000 clients and partners, generating high quality leads for business.
Directed all creative deliverables in marketing and product branding. Worked directly with CEO to plan and execute stronger corporate identity and differentiating from competitors. Created style guides and standards for use promotional and collateral materials. Worked closely with development team to enhance all product UI applications, generating positive customer feedback for business.
Designed highly functional UI for various Metamail applications and created visual product mock-up for investors and shareholders, contributing to investments of over $10M in direct R&D investment. Developed initial prototype and personas for usage scenarios and usability studies. Re-designed corporate website interface to simplify and streamline content, enhancing user experience and producing significant traffic for generating sales.
Designed graphical interfaces to build dynamic components for aircraft, marine control system and power plant simulations. Coded simulator objects for motion and frontal views based on coding standards, to ensure resemblance to controls in actual aircraft. Provided on-site customer support and trained customer representatives on the use of CAE graphic tool, graphic coding techniques and CAE graphic philosophy and environment.
Provided creative vision and design for a wide variety of clients. Work included creative strategy, concepting, visual design, and brand development for print, and creating small to large-scale web sites, start from listening to clients and understand business objectives, to prototype UI and code HTML/CSS with interaction pages, testing, analytics, and the engagement of branding. The clients below are those I have had the privilege of working with.