Portfolio

ABOUT ME

UI / UX / Visual Designer, Conceptual Thinker, Brand Builder, Art Director.


I'm a creative professional passionate about design and strategic development. At OpenText, I lead the strategic development of CEO assets, establishing a robust brand identity and crafting impactful visual concepts that convey innovative ideas. I'm also actively enhancing my leadership capabilities by spearheading complex design initiatives.


Previously, at IBM, I managed global creative initiatives, enhancing the brand and supporting major conferences while collaborating with executives on high-level strategies. At Metamail, I built software interfaces, designed UIs and product mock-ups, and worked with the marketing team to create advertising materials to boost sales. My technical journey began at CAE, where I developed lifelike graphical interfaces for aircraft and marine vessel simulations, providing a realistic training environment for pilots and operators. This role honed my skills in visual representation and programming, and allowed me to lead technical specialists on intricate projects.


Beyond my professional work, I have a deep passion for art. From traditional fine art to digital art, I constantly explore new mediums and avenues of expression. Please feel free to check out my fine art gallery. I hope you fall in love with it. Thanks for visiting :)

PROFESSIONAL EXPERIENCE

Art Director

Manage all visual design initiatives of OpenText CEO strategic campaigns and communications. Collaborate with internal partners across functions to delivering complex, highly visible and impactful programs supporting CEO thought leadership strategy. Setting the corporate visual standards and devise innovative ways to build storytelling design as well as product business development experience in the enterprise software sector.


Senior Creative Designer

Managed the IBM Information Management software brand on all creative initiatives for 7,000+ worldwide marketing and sales members. Developed conceptual design in visual representations to convey xIBM initiatives (400,000+ employees) for advancing the brand’s appearance. Provided creative support for largest annual conference attended by 13,000 clients and partners, generating high quality leads for business.


User Interface Designer

Designed highly functional UI for various applications and created visual product mock-up for investors and shareholders, contributing to investments of over $10M in direct R&D investment. Developed product prototype and personas for usage scenarios and usability studies. Re-designed corporate website interface to simplify and streamline content, enhancing user experience and producing significant traffic for generating sales.